Saltwater Girl (SWG) is a glossy lifestyle magazine that offers free-thinking teenage girls an empowering, positive alternative to mainstream media offerings. Saltwater Girl delivers aspirational content in a unique and authentic way, with a 99% female gender bias and a primary readership of 14 to 19 years. She is proudly South African and believes in keeping it real. In addition to the print product, Saltwater Girl boasts an interactive online component, cutting edge mobile media and a forward-thinking events division in a bid to further engage with readers in a relevant and interactive way.